Updated: Mar 16
What are Instagram Insights ?
Instagram Insights lets you learn more about your followers and about how your content performs with your audience through advanced Instagram analytics. You can also view insights for specific posts and stories you've created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app. Instagram Insights is great for digital influencers and Instagram businesses.
To access Instagram Insights, you need a Instagram business account. If you convert a personal account to a business account, you’ll see Insights for any content that’s posted after you make the switch. If at any point you switch your business account back to a personal one, you’ll lose all of your Insights data.
You can find Insights data in a few different places in the Instagram app. To access Insights from your account page, tap the menu icon in the upper-right corner of the screen.
Then click the "Insights" section.
To see analytics for an individual post, navigate to the post and tap View Insights in the bottom-left corner.
Drag up to view a variety of metrics for that post. At the top, you find engagement stats (likes, comments, and saves).
In the Actions section, discover what actions users took on your profile after seeing this post. Instagram tracks these actions:
Profile Visits – The number of times your profile was viewed
Follows – The number of accounts that started following you
Website Clicks – The number of clicks to links you’ve included in your business profile description
The first stat in the Discovery section is the percentage of people who found your post and weren’t following you.
Below that, you see reach and impressions for the post. You’ll also find a breakdown of where those impressions came from:
Home – People who saw the post from their feed
Search & Explore – People who searched for keywords or saw your post on an Explore feed
Profile – People who found your post from your profile page
Location – People who viewed your post from a location feedHashtags – People who discovered your post via a hashtag search
Other – Posts shared via direct message, posts that were saved, posts you’re tagged or mentioned in, post notifications where you were tagged or mentioned, and posts that show up on the Following tab in Notifications
The Insights homepage shows a summary of data for the content you’ve posted in the last 7 days. In the top section, find out how many total followers you have and how many you’ve gained in the past 7 days. It also shows the age range of your audience as well as the Gender profile of your followers.
The Instagram App provides a basic profile of your insights. If you are looking for more advanced Instagram analytics Social Hero's New Insights Feature is the perfect way to get deep insights into your Instagram account.
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Additional Features includes :
- Instagram profile switching
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- Sorting by engagement rates
- Sorting by likes
- Sorting by views
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