Marzia Kjellberg | Instagram @itsmarziapie

Marzia Kjellberg[1] (née Bisognin;[a] born 21 October 1992) is an Italian Internet personality, fashion designer, and entrepreneur. Known for her videos on her now-inactive YouTube channel, Kjellberg has also ventured into writing, fashion designing, and business.

Kjellberg registered her CutiePieMarzia YouTube channel on 16 January 2012.[2] Kjellberg's videos on YouTube focused on fashion, beauty, makeup, DIY, books, movies, vlogs, haul, and video gaming.[3][4] Although Italian, Kjellberg spoke English in her videos in order to increase her target audience. Kjellberg was signed to Maker Studios' sub-network, The Platform.[5]

Kjellberg's YouTube channel was one of the most popular in the beauty and makeup genre. In May 2014, The Wall Street Journal reported that it attracts over 16 million viewers each month.[6] Additionally, Kjellberg's channel is the most subscribed Italian YouTube channel.[7][8] The demographics of Kjellberg's viewers have been reported to be females aged 13–24, who use Kjellberg's videos as a reference.[9] Kjellberg refers to her fans as "Marzipans".[10]

In 2014, Kjellberg and then-boyfriend Felix Kjellberg were part of an online marketing campaign for the horror film, As Above, So Below.[11] While Felix's videos for the campaign involved gaming-related topics, Marzia's videos centered around a travel vlog angle of the couple's trip to Paris.[12] Similarly, ABC had Marzia, among others, promote their new TV series, Selfie via a YouTube marketing campaign.[13]

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