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The Shade Room aka TSR is a massive media company, founded by Angelica Nwandu in March 2014. Instagram-based, The Shade Room offers celebrity and trending news on an hourly basis, predominantly within the African American community; The New York Times called it the "TMZ of the internet.” "Shade" in this case refers to a slang term for gossip.
Nwandu lives and works from Los Angeles and employs a staff of 5 working on The Shade Room. The Shade Room has also been compared to MediaTakeOut with one exception, the majority of The Shade Room's news is reported primarily on Instagram and it’s been known to be more reputable.